As Australia’s car industry faces its many challenges political debate has broken out about whether the industry should receive more subsidies. There are no new arguments in the current debate with supporters pushing that the industry is needed to support jobs, innovation and a continuation of value added activity in Australia. The counter point of view turns on whether channelling money into the car industry is the most effective way to support jobs, innovation and value added activity in Australia.
While there is no question that the arguments of the supporters of subsidies have merit, I struggle to embrace their side wholeheartedly. The car industry worldwide has indeed a long history of innovation and this innovation has had spillover effects into many other areas. But I have two core concerns with the level of support given the car industry: 1) The car industry also has a long history of being slow to change direction and evolve their business models; and 2) There are many small nimble companies innovating on a world class level that are being starved of capital that is going to the car industry.
The first concern is essentially asking the question as to whether the car industry is best placed to invest tax payers dollars to achieve the economic outcomes desired of it. The big manufacturers’ delays in developing clean/cleaner technology is a case in point. For years they were happy to milk the profits from their higher margin SUV vehicles, while paying very little attention to the impact of rising fuel prices. Only when they were on their knees did they begin to truly invest in clean/cleaner technology alternatives. But by then, the fat profits from years of high SUV sales had been wiped away by operating losses associated with falling sales as higher fuel prices bit hard. So, they came back for more subsidies to pay for investment in clean/cleaner technology. In effect they squandered the profits generated off the back of prior subsidies. Profits that ought to have been invested in clean/cleaner technology alternatives to drive the next wave of profit growth.
The second concern is asking the question why are we not channelling more money directly into the smaller companies to support their world class innovation activities. Arguments that this happens indirectly through the car industry are specious at best as the car industry has long shown its first concern is its own vested interests, as you would expect of any business/industry. My example above clearly demonstrates the inefficiency of relying on the car industry to indirectly support other innovative activity, jobs and value added activity. They are actually a tax on other activity through their stranglehold on subsidies.
Unfortunately, the debate has again been hijacked by politicking around the sound bite aspects. Hundreds of millions of dollars of subsidies will go to the car industry, at the same time as small innovative companies go to the wall because they can’t raise a few million dollars.